10 Meta Ad Templates. Ready to run.
Copy-paste Facebook and Instagram ads built for home service businesses. Each template includes the hook, body copy, headline, image direction, and when to use it.
Get the free templates.
Pick the angle that fits your business, plug in your details, and launch without staring at a blank ads manager.
Every major angle covered. Pick the one that fits.
From before-and-after showcases to direct estimate offers, these templates give your business proven angles to test without starting from scratch.
Before / After
Your best before-and-after transformation. Usually the highest-performing format because it makes the value obvious fast.
Behind the Scenes
Project photos and in-progress work that prove the business is real, local, and credible.
Testimonial
Client quotes paired with finished-project photos to close the trust gap before they click.
Planning a Project?
Broad-interest messaging for homeowners still early in the process and just starting to research.
Free Estimate
Your workhorse ad with a straight CTA to request a quote or book an in-home estimate.
No more blank ads manager.
Most home service businesses get stuck before launch. The templates remove the copywriting bottleneck so you can actually test ads instead of thinking about them.
Simple creative. Clear offer. Consistent testing.
You do not need a polished agency campaign. One strong photo, one strong angle, and a reasonable budget is enough to start learning what works.
Plus 5 more templates in the guide.
Seasonal push, video walkthrough, project carousel, homeowner FAQ, and retargeting templates are included too.
The copy, the creative direction, and the numbers that matter.
The guide is built to get a home service business from “we should run ads” to “this campaign is live” with less friction and better creative decisions.
Copy-paste ad copy
Hooks, body text, headlines, and CTAs for all 10 templates. Replace the bracketed details and launch.
Image and video guidance
What to shoot for each ad, what to avoid, and how to get usable creative with just your phone.
Budget and expectations
How much to spend, how long to let ads run, and which numbers to review weekly.
5 copy rules that convert
Hook first, stay local, keep one CTA per ad, and avoid the generic wording that gets ignored.
Built for home service businesses, not generic marketers.
The ads are written around local trust, visual proof, homeowner intent, and the kinds of job photos home service businesses already have on hand. That makes them easier to use and more likely to resonate.
You want leads, but the ad setup keeps stalling.
- You know Meta can work, but do not know what kind of ad to run first.
- You have photos of projects, but no clear hook or CTA.
- You tried ads before and never knew whether the copy or targeting was the issue.
- You need a faster way to launch without hiring an agency immediately.
One good ad can fill your pipeline.
Pick a template, grab your best project photo, and get a campaign live. This guide gives you the angles, copy, and creative direction to move fast without guessing.